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— One of the most important necessities

Reeds Jewelers

 Fine Jewelry for Every Occasion


Unique Jewelry

Traveling the globe to bring back the best the world has to offer for our clients, owner Jeff Zimmer hand picks and purchases each unique diamond. Once the gemstones have been imported to Western New York, our design team works to bring the best out of each stone.

We’d love to make you a piece of jewelry as unique as you are. Our custom department will work with you to create a design that fits your vision and budget. Upon design approval, a casting will be fabricated, followed by setting the stone and polishing the mounting at our in-house finishing facility. This finished piece of jewelry is then heavily and meticulously inspected by our expert quality control team.

Our Team of Experts

Any business is only a good as their people, and Reeds Jewelers continues to be honored with a team that includes many of the same people that have been here for over twenty years. All of our managers have achieved advanced Gemological Institute of America (GIA) training, and our associates are also mandated to achieve study in GIA diamond courses.

Our training does not stop there. We encourage our associates to continue their education, providing ongoing in-store and office training to each of our team members.