FOLLOW US

SEARCH SITE BY TYPING (ESC TO CLOSE)

Skip to Content

Where WNY Gets Engaged

It is our belief that the more we are able to do ourselves, whether in manufacturing custom engagement rings and other fine jewelry, or direct gemstone importing, the better the value and the higher quality our customers will be afforded.
Hand Picked Diamonds

Traveling the globe to bring back the best the world has to offer for our clients, owner Jeff Zimmer hand picks and purchases each unique diamond. Once the gemstones have been imported to Western New York, our design team works to bring the best out of each stone.

Screen Shot 2018-07-23 at 9.47.30 AM
Family Owned Since 1912

Reeds Jewelers was founded in 1912 in Niagara Falls, New York. Grown from modest beginnings at 1931 Main Street, the Zimmer family has continued to own and operate the company for the past three generations.

What We Offer

Financing Available

Jewelry Cleaning

Ring Sizing

Bridal Jewlery

Ring Services

Custom Designs

Earrings & Necklaces

Just Engaged? Here's What To Do Next...

LET'S TALK ABOUT YOUR RINGS

Wedding Inspiration

Jewelry, Planning, VenueAugust 9, 2018

Advice For Recently Engaged Couples

 
Congratulations to all you recently engaged couples! The first few weeks of engagement are a blissful fantasy and a memorable time that you and your fiancé will look back upon […]

FIND OUT MORE

Diamonds, JewelryAugust 9, 2018

Way’s To Wear Your Rings

 
There are few things more beautiful than the sparkling engagement ring sitting on your left ring finger, but as your wedding day approaches, you may be wondering how you should […]

FIND OUT MORE

Jewelry, Planning, Trends, Uncategorized, Wedding CeremonyAugust 3, 2018

The Five Best Places to Get Engaged in Buffalo

 
From the city’s historical architecture to its tree-filled parks and lively harbor area, there are so many great locations throughout Buffalo, many of which you probably have made great memories

FIND OUT MORE

Diamonds, Jewelry, Wedding CeremonyAugust 3, 2018

Where Do Reeds Diamonds Come From?

 
Our cases are full of stunning diamonds and gemstones, but ever wonder where they came from or how they were selected? Clients can be sure that each and every stone […]

FIND OUT MORE

MORE