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Where WNY Gets Engaged

It is our belief that the more we are able to do ourselves, whether in manufacturing custom engagement rings and other fine jewelry, or direct gemstone importing, the better the value and the higher quality our customers will be afforded.
Hand Picked Diamonds

Traveling the globe to bring back the best the world has to offer for our clients, owner Jeff Zimmer hand picks and purchases each unique diamond. Once the gemstones have been imported to Western New York, our design team works to bring the best out of each stone.

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Family Owned Since 1912

Reeds Jewelers was founded in 1912 in Niagara Falls, New York. Grown from modest beginnings at 1931 Main Street, the Zimmer family has continued to own and operate the company for the past three generations.

What We Offer

Financing Available

Jewelry Cleaning

Ring Sizing

Bridal Jewlery

Ring Services

Custom Designs

Earrings & Necklaces

Get in-touch with Reeds

Wedding Inspiration

Decor, Flowers, Planning, Trends, Uncategorized, Wedding CeremonyFebruary 12, 2019

Top 10 Wedding Flowers

 
Roses The flowers of LOVE!  Roses are obviously a shoe-in for the number spot for wedding flowers. Considered the number one symbol of love and passion it’s a no-brainer that […]

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Fashion & Beauty, Planning, Trends, UncategorizedOctober 10, 2018

Top Wedding Dress Trends – Bridal Fashion Week Fall 2019

 
Bridal Fashion Week saw a lot of amazing Wedding Dresses. Classic, traditional, boho or glam there were so many beautiful dresses that cater to any taste. While the classic, timeless […]

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Planning, Trends, Uncategorized, Wedding CeremonySeptember 27, 2018

Everything You Need for the Ultimate Buffalo Wedding

 
If you’re going to have a Buffalo Wedding you should be sure you have the BEST Buffalo Wedding! From the cake to the registry, our Hitched 716 Vendors have everything […]

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Jewelry, Planning, VenueAugust 9, 2018

Advice For Recently Engaged Couples

 
Congratulations to all you recently engaged couples! The first few weeks of engagement are a blissful fantasy and a memorable time that you and your fiancé will look back upon […]

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