Where WNY Gets Engaged
It is our belief that the more we are able to do ourselves, whether in manufacturing custom engagement rings and other fine jewelry, or direct gemstone importing, the better the value and the higher quality our customers will be afforded.
Hand Picked Diamonds
Traveling the globe to bring back the best the world has to offer for our clients, owner Jeff Zimmer hand picks and purchases each unique diamond. Once the gemstones have been imported to Western New York, our design team works to bring the best out of each stone.

Family Owned Since 1912
Reeds Jewelers was founded in 1912 in Niagara Falls, New York. Grown from modest beginnings at 1931 Main Street, the Zimmer family has continued to own and operate the company for the past three generations.
What We Offer
Financing Available
Jewelry Cleaning
Ring Sizing
Bridal Jewlery
Ring Services
Custom Designs
Earrings & Necklaces
Get in-touch with Reeds
Wedding Inspiration
February 12, 2019 | Top 10 Wedding Flowers |
Roses The flowers of LOVE! Roses are obviously a shoe-in for the number spot for wedding flowers. Considered the number one symbol of love and passion it’s a no-brainer that […] | |
October 10, 2018 | Top Wedding Dress Trends – Bridal Fashion Week Fall 2019 |
Bridal Fashion Week saw a lot of amazing Wedding Dresses. Classic, traditional, boho or glam there were so many beautiful dresses that cater to any taste. While the classic, timeless […] | |
September 27, 2018 | Everything You Need for the Ultimate Buffalo Wedding |
If you’re going to have a Buffalo Wedding you should be sure you have the BEST Buffalo Wedding! From the cake to the registry, our Hitched 716 Vendors have everything […] | |
August 9, 2018 | Advice For Recently Engaged Couples |
Congratulations to all you recently engaged couples! The first few weeks of engagement are a blissful fantasy and a memorable time that you and your fiancé will look back upon […] |